1Innovative Image
By applying for one of the first and highly wanted upcoming .brand domains you will boost your brand to a highly innovative image: While your customers enjoy all the advantages of this epic change such as increased security and better usability, your competitors without .brand domains will miss out on the most important opportunity in brand communication on the internet within the past 10 years.
2Brand & Customer Protection
With a .brand domain your company will be able to protect both your brand and your customers: A .brand domain eliminates the threat of plagiarism, as the exhaustive application process ensures that only a reputable candidate with a qualified application is eligible for the requested domain.
Likewise, your customers can rest assured that every single site they visit within your .brand domain space is absolutely trustworthy and protected from any harm.
3Brand Awareness
Your .brand website’s search engine ranking will increase significantly by becoming the most relevant search result for any request concerning your brand or company. Google and other search engine providers will regard .brand domains as indicators for quality and relevance and will thus rank those pages accordingly.
Furthermore, the introduction of .brand domains will lead to a change in communication on the internet and will thus enjoy significant media coverage, further boosting your .brand website’s traffic.
4Usability
.brand domains will greatly simplify the web by supplementing currently employed, unsemantic country domains (e.g. .de) and the overcrowded .com domain with highly specific and semantic new Top Level Domains.
Your website’s structure benefits from the possibility to reduce depth and complexity by at least one level. Moreover, new gTLDs shorten hard to memorize, uncomfortable URLs like www.yourbrand.com/lines/line1/product1.html to product1.yourbrand and make sure your customers intuitively find what they are looking for.